KANTAR Consumer Index =   -6.

+1.6

December
2014
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KANTAR Consumer Index

Information
   Choose a year and click on the month number on the chart:
 10
-20
-50
-11.6
\"Afera taśmowa\" tygodnika Wprost
-15.9
Katastrofa samolotu Malaysia Airlines
-14.7
-11.7
Donald Tusk powołany na szefa Komisji Europejskiej; Zaprzysiężenie rządu premier Ewy Kopacz; Złoty Medal Siatkarzy na Mistrzostwach Świata
-7.7
-7.6
-6
Donald Tusk obejmuje stanowisko szefa Komisji Europejskiej
-11.4
Szwajcarski bank centralny (SNB) przestaje bronić swojej waluty i uwalnia kurs franka szwajcarskiego; protesty górników
-12.9
Oskar dla Idy
-10.6
Stopy procentowe najniższe w historii; katastrofa samolotu Germanwings
-7.8
-9.9
Wybory Prezydenckie
-8.2

Age

Information
  • up to 24 3.1 Na górę
  • 25 to 39 2.7 Na górę
  • 40 to 54 -8.5 Na dół
  • 55+ -14.6 Na dół

Domicile

Information
  • Rural -7.9 Na dół
  • Urban
    up to 200,000
    -9.0 Na dół
  • Urban
    over 200,000
    4.4 Na górę

Education

Information
  • Primary/Lower secondary -11.1 Na dół
  • Basic vocational -14.1 Na dół
  • Secondary -1.7 Na górę
  • Tertiary 3.5 Na górę

Household size

Information
  • 1 -13.8 Na dół
  • 2 -6.8 Na dół
  • 3+ -2.3 Na górę

Employment

Information
  • Unemployed
    • -18.3
  • Managers
    • 13.1

Specific indices

Information
  • SE  -13.0 Information

    Status of the economy

    +3

  • SE*  -5.0 Information

    Status of the economy – forecast

    +2

  • SH  2.0 Information

    Status of households

    +1

  • SH*  2.0 Information

    Status of households – forecasts

    +1

Key macroeconomic indices

Information
Previous month’s data
  • GUS 101.4 Information

    Consumer spending

    -2.3

  • MPiPS 11.4 Information

    Unemployment rate

    +0.1

  • NBP 144.6 Information

    Balance of consumer credit

    +0.4

Media sentiment

Information
Previous month’s data
  • Economic
    sentiment

    19

    -1
    Informacje

  • Demand

    52

    +29
    Informacje


  • Employment

    78

    +11
    Informacje

  • Investments

    51

    +5
    Informacje

The vaccine dictates consumer sentiment

July has brought a slight downturn in consumer sentiment. One might risk the assumption that people are still hesitant to believe that the government is going to actually implement aid programmes and take advantage of EU recovery plan funds extensively. As outlook on the future economic situation of the country and forecasts for the status of households remain sceptical, concerns about the economy are voiced primarily by middle-aged people, the professionally active, those with secondary or higher education, as well as higher earners.

 

 

Last year, just like now in 2021, we saw an improvement in consumer sentiment in the late spring, when the most drastic restrictions were being lifted, followed by a period of stabilization in the summer and a sharp decline in the fall. This year, a considerable improvement in consumer sentiment could be seen only after the vaccination campaign launched, and it seems that the vaccine is also going to determine whether another fall decline is coming. Europe is now facing the Delta variant, with the vaccine being the only available remedy. Unfortunately the vaccination campaign has lost its momentum and if it does not pick up soon socially and economically arduous restrictions might be reinstated in the near future, bringing with them another round of decline in consumer moods.

 

PR Manager

Kantar