KANTAR Consumer Index =   -15.9

-4.3

July
2014
Return to the most recent month

KANTAR Consumer Index

Information
   Choose a year and click on the month number on the chart:
 10
-20
-50
-15.7
-17.7
Kamil Stoch Zlotym Medalistą Igrzysk Olimpijskich w Soczi
-14.9
-15.5
-12.8
-11.6
\"Afera taśmowa\" tygodnika Wprost
-15.9
Katastrofa samolotu Malaysia Airlines
-14.7
-11.7
Donald Tusk powołany na szefa Komisji Europejskiej; Zaprzysiężenie rządu premier Ewy Kopacz; Złoty Medal Siatkarzy na Mistrzostwach Świata
-7.7
-7.6
-6
Donald Tusk obejmuje stanowisko szefa Komisji Europejskiej
-11.4
Szwajcarski bank centralny (SNB) przestaje bronić swojej waluty i uwalnia kurs franka szwajcarskiego; protesty górników

Age

Information
  • up to 24 -4.5 Na górę
  • 25 to 39 -6.5 Na górę
  • 40 to 54 -21.2 Na dół
  • 55+ -22.7 Na dół

Domicile

Information
  • Rural -17.5 Na dół
  • Urban
    up to 200,000
    -16.8 Na dół
  • Urban
    over 200,000
    -10.8 Na górę

Education

Information
  • Primary/Lower secondary -13.2 Na górę
  • Basic vocational -25.9 Na dół
  • Secondary -13.2 Na górę
  • Tertiary -6.1 Na górę

Household size

Information
  • 1 -23.1 Na dół
  • 2 -18.5 Na dół
  • 3+ -11.9 Na górę

Employment

Information
  • Unemployed
    • -20.3
  • Managers
    • -2.6

Specific indices

Information
  • SE  -31.0 Information

    Status of the economy

    -10

  • SE*  -12.0 Information

    Status of the economy – forecast

    -5

  • SH  -2.0 Information

    Status of households

    +3

  • SH*  -3.0 Information

    Status of households – forecasts

    0

Key macroeconomic indices

Information
Previous month’s data
  • GUS 101.8 Information

    Consumer spending

    -7.1

  • MPiPS 11.7 Information

    Unemployment rate

    -0.2

  • NBP 144.6 Information

    Balance of consumer credit

    +1

Media sentiment

Information
Previous month’s data
  • Economic
    sentiment

    40

    +8
    Informacje

  • Demand

    63

    +1
    Informacje


  • Employment

    67

    +5
    Informacje

  • Investments

    57

    +10
    Informacje

An unfavourable rebound

After a slight improvement in economic sentiment among Poles in May, June has brought about a dramatic adjustment. Almost all of the indicators that make up the index have collapsed. In May, perceptions of the current situation were stable, whereas forecasts for the future could even be seen as optimistic. In June, however, both indexes – the one evaluating the current situation, and the one concerned with the future – dropped significantly. One possibility is that consumers have only just begun experiencing the actual economic consequences of the pandemic, therefore their reservations have grown considerably.


The impression that the economic situation of households has deteriorated as compared with the same period of the previous year is clearly more pronounced among consumers with better education and higher income, and inversely correlated with the age of our respondents. The conclusion is that the unfavourable impact of the pandemic affects younger and wealthier consumers more severely. It is primary this demographic that experiences the consequences of the recent economic lockdown.

 

Looking at how the value of the index changed in previous months, it seems reasonable to expect that these trends will be shifting again, as the economy emerges from lockdown, while consumption, purchasing, and service usage recovers at least to some extent.

 

Kuba Antoszewski

PR Manager

Kantar