Fears for the future
April 2021 has seen the Kantar Consumer Index dropping to February levels again, and settling at - 27.9.Thus, the slow upward trend that we observed in the course of the recent months has ground to a halt. The third wave of the pandemic and the restrictions that it has brought do not give consumers any reasons to be optimistic. The Easer holiday, which many Poles care deeply about not just because of their religious beliefs, but also because of family time, had to be subjected to strict sanitary measures, with alarming information about the numbers of new cases overshadowing the joy and celebrations.
The Kantar Consumer Index has reflected this lasting pessimistic sentiment, and noted drops on several indicators, especially those connected with the general outlook – the status of, and predictions for, the country’s economy. Our perceptions of Poland’s economic situation are not very optimistic in terms of forecasts for the coming year, as well as comparisons with the last 12 months.
Evaluation of the status of households is slightly less grim, which indicates that Polish consumers are more concerned about what’s still to come than they are worried about coping with the current situation. Apparently, Poles are equipped to handle such difficult circumstances, although true optimism is still far out of reach. All in all, general evaluation of the financial status of households is the only indicator that is still “in the black”.
Outcomes of the improvement in the epidemic situation that began to show in the second half of the month (i.e. after the April wave of the study had already concluded) will likely not become fully visible before May. In the meantime, let’s hope spring arrives soon, and brings with it a semblance of normalcy.